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SALES / News / SIP debuts new partnership in the Finnish market with Witraktor, which is part of the Wihuri Oy Group, Tekninen kauppa

SIP debuts new partnership in the Finnish market with Witraktor, which is part of the Wihuri Oy Group, Tekninen kauppa

8th July 2023, Finland – Witraktor has taken on a new representation of SIP around its main brand, John Deere, to expand its offerings to Finnish agricultural entrepreneurs. Witraktor’s new representation will be launched at the OKRA Agricultural Exhibition in Finland from 5 to 8 July 2023, which was a great success with high attendance and visitor interest in SIP machines.

Witraktor will focus on SIP products for mowing and harvesting grassland, such as mowers, tedders and rakes.

Andrei Cosovici, Sales Director at SIP, said: “We are delighted to be working with Wihuri Oj, Tekninen kauppa to enter the Finnish market. We believe in the potential and opportunities that this collaboration brings. Together we will build on the success and further development of SIP machines in Finland. We are committed to providing top quality solutions to Finnish farmers and are committed to ensuring that our machines contribute to their productivity and success.”

New partners are also looking forward to working with SIP. Ilkka Nykänen, CEO of Witraktor said, “SIP has rapidly gained market share in the main agricultural countries of Central Europe such as France and Germany. SIP is a completely new brand in the Finnish market and we believe it will find a strong position.”

“SIP manufactures machines and their metal components in its own factory, which are designed for extremely heavy-duty applications. SIP is known for its user-friendly solutions and innovation, as well as its three-year warranty, which is not offered by competitors,” said Kira Rohrbach, SIP Product Manager at Witraktor.

 

About Witraktor:

Witraktor is a leading provider of agricultural machinery and solutions in Finland and is part of the Wihuri Oj, Tekninen kauppa group. Wihuri Group employs 5,200 people and operates in 30 countries. Their turnover in 2022 was 2,5 billion €. With a strong focus on customer satisfaction, Witraktor aims to support the needs of Finnish farmers with top-quality equipment and comprehensive services.