Agritechnica 2025 has once again confirmed its position as the leading trade fair for agricultural machinery. For seven days, Agritechnica 2025 became a meeting point for partnerships and new business opportunities in this industry.
From 9 to 15 November, the Hannover Exhibition Center in Germany brought together 2,849 exhibitors from 52 countries. For 476,000 visitors and decision-makers from the agricultural sector, the engineering industry, and trade, they offered an insight into innovations, facilitated important business contacts, and also highlighted political interest in the sector.
Agritechnica 2025 was divided into two parts. The first part was dedicated to entrepreneurship and was aimed at the media and businesses in agriculture. The second part of the fair was more focused on end users of agricultural machinery.
Sales activities with partners
During the first days of the Agritechnica 2025 fair, we used the SIP exhibition space in Hall 27 for business networking and sales activities with partners from around the world. The SIP teams from Slovenia, Germany, and Poland were joined at the exhibition stand by sales experts from our partners. The sales team of our partner Sepp Knüsel AG from Switzerland and sales experts for SIP from WekoAgro Machinery in Denmark. SIP specialists and service technicians from AGRI CS in the Czech Republic and sales specialists from our German partners EDER Landtechnik, Gruber Landtechnik, TAB Technik für Agrar + Bau and Mergner Landtechnik.
The business start of the fair
On Sunday, in addition to journalists from numerous countries, we were visited by SIP machinery user La Chita from Argentina, the FARMEC team from Ireland, Noble Machinery Ltd from the United Kingdom, and Finland’s Wihuri Group. They brought SIP machine users with them. On Monday, we organized a guided tour and a detailed presentation of the machines at our exhibition space for them.
Besides Finnish farmers, on Monday we were visited by our Belgian partner Farmabel VOF, by representatives of our Australian partner Techgrow, our Austrian partner EZ AGRAR, and our Polish partner Korbanek. Our German partner NewTec and the Czech Agrotec Group also joined us at our exhibition stand.
We started Tuesday with a visit by WEBBLINE from New Zealand. This was followed by a visit from our Serbian partner KITE d.o.o.. We continued with the team from Italian agricultural machinery supplier SAVE S.P.A. This was followed by a meeting with our new partner in Lithuania, Agrokoncerno Technika, and representatives of our Norwegian partner Orkel Direkte.
A dynamic second half
Although Monday and Tuesday at Agritechnica 2025 were more business-oriented, we hosted the largest number of partners at our exhibition stand on Wednesday. We were visited by Wihuri OÜ from Estonia and AG GROUP from Spain. Then Masons Kings from the United Kingdom and LELY Center from Iceland. This was followed by visits from representatives of our Danish partner WekoAgro Machinery A/S, Hungarian partner Kite, Dutch partner Verkoopkantoor Zonna B.V. and DOJUS Latvia.
On Thursday, we met with German dealer TVM Landtechnik. Later, we were also visited by representatives of our Japanese partner SP-M Co., Ltd.
We can conclude that Agritechnica 2025 was more than just a presentation of SIPand SIP machines. It was a place for networking, exchanging ideas, strengthening partnerships, and discovering new ones. We are delighted that, in the spirit of positive thinking, we were able to work together with our partners to create new opportunities for the future development of agricultural machinery.
